As the Senior Email Strategist at Greenpeace USA, Kayley directed online advocacy and fundraising efforts for numerous campaigns. The #BreakFreeFromPlastics campaign led to corporations including Aramark, Starbucks, and Kroger committing to reducing single-use plastic.
Senior Email Strategist
Responsibilities
Directed email communication strategy to list of over 11 million subscribers.
Led social media/digital advertising campaigns to build email lists.
Designed new data visualization tools in GoogleDashboard to track performance across campaigns.
Served as liaison to #BreakFreeFromPlastics organizing team, providing strategic input and project management support.
Activated 1.5 million members to take action online on campaigns targeting politicians and corporations.
Coordinated with social media team on strategy and provided live coverage of actions on social media, including #BootPruitt protests at EPA Headquarters against EPA Chief Scott Pruitt.
#BreakFreeFromPlastic campaign email by Kayley Whalen
Victories:
Our #BreakFreeFromPlastics campaign which led to corporations including Aramark, Starbucks, andKroger committing to reducing single-use plastic.
Our #BootPruitt campaign went viral on social media and was covered by numerous publications. Shortly afterwards EPA Chief Scott Pruitt resigned.
Daily Kos coverage of 2018 Greenpeace protest against EPA Chief Scott Pruitt (photo by Kayley Whalen)
Facebook Livestream of 2018 Greenpeace protest against EPA Chief Scott Pruitt (video by Kayley Whalen)
